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    About Us

    Kia ora, and a warm welcome to Reuseful,

    Kelly, founder of Reuseful, with her two children in front of the ocean on a summers day.

    This is me, Kelly, and my two children on the wharf in Russell, Bay of Islands. This photo was taken on our summer camping trip in 2021.

    Reuseful is our family business and we love to offer New Zealanders like you, a range of sustainable and eco friendly products. Our ultimate goal is to help you and your whanau to reduce your footprints on this earth by making some simple swaps to using great eco products that we know work.

    Eco Friendly Products In One Place

    When we first started our family's eco journey a few years ago, it was really difficult to know which products really were eco friendly. We needed eco swaps that would help us reduce our waste, keep our life simple and do a great job and at first this was really difficult. I remember spending hours researching eco products and when I'd finally made a decision to buy, there was always the added expense of shipping because everything was sold in different stores!

    This was the spark that started Reuseful... 
    I wanted to create a one-stop eco-shop for NZ, where busy people could come and buy their eco goodies without needing to do all that research and without needing to pay individual shipping fees. So three years later... here we are!
    A package wrapped in brown paper and string. With a compostable bag, a ball of cotton string and a roll of kraft tape.

    Plastic Free Business

    Our beliefs to live sustainably come through in our business practices too. We run everything digitally, meaning that our office is paperless and we reuse as much of the packaging we receive with our stock, to pack and protect your orders. (It's why you'll sometimes receive some dodgy looking make-shift boxes.) 

    We also ensure that all packaging used for your purchases come from natural materials that can be reused, recycled or composted when you're finished with them. No plastic here!


    We LOVE to support Kiwis. 

    There are some amazing NZ businesses out there with great ingenuity and we love to help support them and their efforts of making our world a cleaner, greener place to live.

    Most of the products you find at Reuseful come from those small NZ businesses.  Supporting Local is really important to us.


    Excellent Customer Service 

    Reuseful is essentially a one-woman business, the kids are too young to really help and my hubby works long hours. What that means for you is that you get to deal with one person all of the time.

    I package your orders, answer your queries and am available to support you in any way that I can. That means you get one on one consistent service, every time! 

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